Lookbook Series: #2 Who Cares?

The pleasure of old, good, organic cotton. Organic clothing may have been put into the mainstream; it still remains quite difficult to acquire such pieces when you’re on a budget. Even affordable options would stay more expensive than your basic H&M white tee, but who wants an H&M white tee when they can have super-soft-thick-cotton-white-tees?

I was recently approached by a very young label, EMME26. Based in Paris, the brand pursues an ethical and ethnical approach on contemporary fashion with women and men collections. I was offered this ‘OSEF’ t-shirt (which means ‘Who Cares’ or ‘IDGAF’in French) to style, and the first thing I thought when I put it on was: “damn it’s so comfy”. It took me a long time to appreciate lettered fashion pieces, as I always had the bad and ridiculous lettering in mind, but as you can see right here, it’s one of my new obsessions.

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Being petite, I like to wear my t-shirts tucked into skirts or shorts in order to enhance my hips (which are so narrow, you can barely see them). The cut of the OSEF t-shirt is rather simple, it’s a little longer than I thought a size S would be though. On the other hand, the simplicity makes it the perfect item for versatile fashion. To add a little drama to the look, I decided to pair it up with a midi leather skirt with ruffles at the end (thrifted) and a pair of Guess by Marciano suede sandals that I totally LOVE. Louise, my photographer on this shoot, and I also thought this Bershka sateen bomber jacket would fit well (it says ‘No More Excuses’ which adds to the ‘I don’t give a damn’ concept of the t-shirt… or is it too much?) I will definitely be wearing this t-shirt on my everyday life, it delivers a message that I actually would like to pass on more often. I currently live in a small city, and fashion here is Hell. I hear so many pretty ladies saying that they “wouldn’t wear this or that because people would stare”. But honestly, if you don’t care, no one will. And that’s the best part of being yourself.

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PS: This look was shot by the amazing Louise Connor, check her out here.

You can shop EMME26’s handmade products (t-shirts, tote bags, accessories and more) on their e-shop. You can also support the young label by following them on social media – on Facebook, Twitter or Instagram.


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